An illustration of a marketer setting up QR codes for online payments in WebLinkPro. The screen shows payment analytics and QR code scanning.

QR codes for online payment: how it works

Created on 20 February, 2025QR Codes • 212 views • 2 minutes read

Дізнайтеся, як QR-коди спрощують платежі, допомагають бізнесу залучати більше клієнтів та підвищують конверсії у 2025 році.

QR codes for online payment: how it works

QR codes have become a convenient tool for online payments. They allow customers to instantly pay for goods or services by simply scanning the code with a smartphone.

📌 Why should you use QR codes for payments in 2025?

✅ Simplification of the payment process

✅ Reducing queues in physical stores

✅ Increased customer confidence

✅ Higher conversion on websites

👉 How to set up and use QR codes for payment? Let's take a closer look!!!!

1. How do QR codes work for payment?

The basic principle:

🔹 The user scans the QR code

QR code contains information about the payment

The payment page opens (bank service, Google Pay, Apple Pay)

🔹 Customer confirms the payment

📌 Examples of use:

🔹 Payment in a cafe → QR code on the table

🔹 Online store → QR code for quick purchase

Charitable donations → QR code on the poster

📌 What does it give to business?

✔ Convenience for customers

✔ Fewer payment refusals

✔ Increase in transaction speed

2. How to add a QR code for payment to the website?

📌 Main steps:

✅ Choose a payment system (LiqPay, WayForPay, Stripe, Fondy)

Generate a QR code with a payment link

✅ Add the QR code to the website or check

✅ Check the usability

📌 Example of integration:

🔹 Clothing store → QR code on the checkout page

🔹 Online courses → QR code for quick payment for participation

📌 What does it give?

✔ Reducing the time to make a purchase

✔ Automation of the payment process

3. Using QR codes in retail

📌 How can stores use QR codes for payments?

✅ QR codes on receipts for quick re-ordering

✅ Contactless payment at physical points of sale

QR codes for loyalty programs

📌 Example:

🔹 Customer scans the code in the store → pays via the banking app

📌 What does it give to business?

✔ Minimizing the cost of POS terminals

✔ Faster transactions

4. QR codes for payments in social networks

📌 How to monetize social networks with QR codes?

✅ Use QR codes on Instagram and Facebook

✅ Place QR codes in TikTok videos for direct purchase

✅ Add a QR code to Telegram for quick payments

📌 Example:

🔹 Influencer promotes a product → adds a QR code for instant purchase

📌 What does it do?

✔ More direct sales through social media

✔ Easy payment without going to the website

5. Analysis of the effectiveness of QR codes for payments

📌 What do you need to track?

✅ Number of scans

Percentage of successful payments

✅ Customer geography

📌 Tools for analytics:

✔ WebLinkPro - tracking scans and conversions

Google Analytics - analysis of customer behavior

📌 Example of analytics:

🔹 QR code in advertising: 10,000 scans, 3,000 payments

🔹 QR code on the website: 15% increase in transactions

📌 What does it do?

✔ Optimization of the placement of QR codes

✔ Improving the effectiveness of advertising campaigns

6. How to increase customer confidence in QR payments?

📌 Key security factors:

✅ Use QR codes only from trusted payment systems

✅ Add the company logo next to the QR code

Use HTTPS for all payment pages

📌 Example of trust:

🔹 QR code with LiqPay logo looks more reliable than a regular code

📌 What does it give?

✔ Customers are not afraid of fraud

✔ Higher payment conversion

Conclusion.

📌 Why should you use QR codes for payment?

✅ Reducing the complexity of the purchase process

✅ Higher transaction speed

✅ Ability to integrate into social networks and offline

🚀 WebLinkPro will help you create QR codes for payments and track their effectiveness!