How to set up retargeting correctly

How to set up retargeting correctly: effective strategies in 2025

📌 What is retargeting?

Retargeting is an advertising strategy that allows you to show ads to users who have already visited your website or interacted with content on social media.

Why it's important:

✅ 70% of visitors leave the site without making a purchase

✅ Retargeting brings users back and increases conversion

✅ Retargeting costs are lower than driving new traffic

👉 How to set up retargeting on Facebook, Google Ads, and other platforms? Let's take a look 🚀

1. Create audiences for retargeting

📌 The main audiences for retargeting:

✅ Site visitors (30, 60, 90 days)

✅ Users who added a product to the cart but did not buy

✅ Users who viewed specific pages (landing page, services)

✅ Social media subscribers who interacted with posts

📌 Example in Facebook Ads:

🔹 Audience: people who visited the checkout page → advertising with a -10% discount

📌 What does it do:

✔ Return of potential customers

✔ Increase in sales

2. Set up Facebook Pixel for retargeting

📌 How to do it?

✅ Install Facebook Pixel on your website via Google Tag Manager

✅ Create events (page view, add to cart, purchase)

✅ Create audiences in Facebook Ads Manager

📌 Example of Pixel events:

🔹 User visits the service page → after 3 days sees the ad "Have any questions? Sign up for a consultation!" 📌

What does it do?

✔ Fine-tune your audience

✔ More personalized ads

3. Use Google Ads for retargeting

📌 How does retargeting work on Google?

✅ Remarketing in Search (RLSA) - showing ads on Google to those who have already visited the site

✅ Dynamic remarketing - advertising products that the user has viewed

✅ YouTube retargeting - advertising based on video viewing

📌 Example:

🔹 User visited the site but didn't buy → sees an ad on Google with a -15% bonus

📌 What does it give:

✔ High probability of customer return

✔ Improved ROAS (return on investment in advertising)

4. Use email retargeting

📌 What does it mean?

✅ Newsletters for those who abandoned

the cart

✅ Personalized offers

📌 Example:

🔹 The user added an item to the cart → 24 hours later receives an email: "Your -10% discount on the selected item is still active!"

📌 What does it do:

✔ Increase conversion to sales

✔ Automate customer returns

5. Optimize creatives for retargeting

📌 Which ads work better?

✅ Personalized - "We saw that you were interested in this product"

✅ Limited offers - "20% off for 24 hours only!"

✅ Social proof - "95% of customers recommend us" 📌

Example:

🔹 User browsed the service page → sees customer reviews and case studies

📌 What does it do:

✔ Increase trust

✔ Reduce cost per conversion

6. Analyze the effectiveness of retargeting

📌 What do you need to track?

✅ CTR (click-through rate)

✅ Conversion (customer return)

✅ CPA (cost per acquisition)

📌 Analytics tools:

✔ Facebook Ads Manager

✔ Google Analytics 4

✔ WebLinkPro

📌 Example:

🔹 CTR of "Discount -10%" ad → 7.5%

🔹 Retargeting conversion → 12%

📌 What does it give:

✔ Optimization of the advertising budget

✔ More returning customers

Conclusion

📌 How to set up retargeting correctly?

✅ Use Facebook Pixel and Google Ads for remarketing

✅ Segment your audience by behavior

✅ Optimize ads for customer return

✅ Analyze retargeting performance with WebLinkPro

🚀 WebLinkPro will help you set up retargeting and increase sales!