An illustration of a marketer using Instagram for sales, customizing ads, and adding QR codes for quick transitions.

How to sell products on Instagram in 2025

Created on 9 March, 2025 โ€ข Instagram โ€ข 193 views โ€ข 2 minutes read

Learn how to effectively use Instagram to sell products and services, set up ads, create landing pages, and increase conversions.

How to sell products on Instagram in 2025: step-by-step guide

Instagram remains one of the most powerful platforms for sales with over 1.5 billion active users. Thanks to algorithms that promote videos, rolls, and ads, businesses can easily find their customers and increase profits.

๐Ÿ“Œ Why is Instagram perfect for sales?

90% of users are subscribed to at least one brand

Instagram allows you to customize ads to the exact audience

Instagram allows you to sell directly without using a website

๐Ÿ‘‰ How to use Instagram for sales correctly?

1. Create a business account and create a bio link page

๐Ÿ“Œ What should be in a business account?

โœ… Bright brand or product avatar

โœ… A clear description: โ€œ๐Ÿš€ Delivery in 24 hours | Click to buyโ€

Contact buttons โ€œWriteโ€, โ€œCallโ€, โ€œOrderโ€

Link to the biolink page via WebLinkPro

๐Ÿ“Œ How to use bio link for sales?

๐Ÿ”น Create a biolink page with WebLinkPro

๐Ÿ”น Add buttons there: โ€œCatalogโ€, โ€˜Buy nowโ€™, โ€Contactsโ€

๐Ÿ”น Use QR codes for instant transitions

๐Ÿ“Œ An example of a bio link:

๐Ÿ”น web-link.pro/shop - main page with the catalog

๐Ÿ”น web-link.pro/sale - page of promotions and discounts

โœ” Improves navigation for customers

โœ” Increases sales through Instagram

2. Use Instagram Reels for sales

๐Ÿ“Œ Why does Reels work?

โœ… Instagram actively promotes short videos

Videos get 3 times more reach than regular posts

Reels viewers are more likely to make purchases

๐Ÿ“Œ What videos sell?

โœ… Product reviews

โœ… โ€œUnboxingโ€ and customer reactions

Challenges with the product

๐Ÿ“Œ What to add to the video?

๐Ÿ”น A catchy title: โ€œ๐Ÿ”ฅ Top 3 things you need in 2025!โ€

๐Ÿ”น Call to action: โ€œScan the QR code and buy now!โ€

๐Ÿ”น Link in the bio or QR code in the video

โœ” Increase audience engagement

โœ” Increase sales through video content

3. Run targeted ads on Instagram

๐Ÿ“Œ What does advertising do?

โœ… Allows you to get new customers

โœ… Leads the target audience directly to the sales page

๐Ÿ“Œ How to set up effective advertising?

โœ… Use UTM tags to track conversions

Create separate landing pages for different campaigns

โœ… Test different creatives

๐Ÿ“Œ An example of an advertising funnel:

๐Ÿ”น Instagram Reels โ†’ Landing page via WebLinkPro โ†’ Order

โœ” Optimization of advertising costs

โœ” More leads and sales through Instagram

4. Use QR codes in Stories and posts

๐Ÿ“Œ How do QR codes help in sales?

โœ… Quick transition to the product page

โœ… Simplified navigation for customers

๐Ÿ“Œ How to use QR codes?

โœ… Add them to Stories with text: โ€œScan and buyโ€

โœ… Use them in your posts: โ€œPromotion! Discount -20% for those who follow the QR codeโ€

๐Ÿ“Œ Example:

๐Ÿ”น web-link.pro/qr-sale - instant access to the catalog

โœ” Convenient transition to the sales page

โœ” Increase in conversion

5. Use bloggers and collaborations

๐Ÿ“Œ Why is advertising through bloggers effective?

โœ… People trust the recommendations of real people more

โœ… Videos and stories of bloggers have a high conversion rate

๐Ÿ“Œ How to work with bloggers?

โœ… Choose nano- and micro-influencers (from 5K to 50K followers)

โœ… Use exclusive promo codes for their audience

Example:

๐Ÿ”น Blogger recommends a product โ†’ Link leads to WebLinkPro biolink

โœ” Increase brand awareness

โœ” Increase sales through Instagram

Conclusion.

๐Ÿ“Œ How to sell products on Instagram in 2025?

โœ… Create a business account and bio link page through WebLinkPro

โœ… Use Instagram Reels for sales

โœ… Run targeted ads with UTM tags

โœ… Add QR codes to Stories and posts

Use influencers for advertising

๐Ÿš€ Instagram is a platform that will help you increase sales and attract new customers!